123. Expired Listings: How to Turn Missed Opportunities Into Real Estate Wins

In this episode, Toni and Jenny dive into the world of effective targeting and converting expired listings into successful sales. You will learn the tricks and strategies on how to approach, market, and close deals with this often untapped market. Expired listings can be an easy target for several reasons: the seller is motivated, contact information and motivation may already be readily available, there is less competition actively marketed by the previous agent, and there's an opportunity for a fresh approach to find a better solution to selling the home.

Whether you're a new agent or seasoned pro, this podcast is a must-listen for anyone looking for an empathic approach and want to know how to face sellers who have been through an emotional roller coaster with failed inspections, financing falling through, or low ball offers. Toni and Jenny share expert insights and tactics for converting these overlooked properties into successful sales.